LO2: Be able to generate ideas for an original audio-visual promo resubmission.

P2- Create concept documentation or designs.

Mood Board:

Mind Map:

The audio-visual promo, must be suitable for the target audience of the film that the audio-visual promo is promoting, therefore it must have an age rating of at least a 15. According the BBFC Guidelines, the audio-visual promo may show danger or threat depending on how 'real' it is portrayed as and whether the the dangerous acts should be copied. The work should not endorse discriminatory language and violence may be shown as long as the pain in not dwelt on. Therefore, I see no reason why the planned audio-visual promo should be any more than a 15 rated film as there is no planned violent shots, or shots containing dangerous behaviour or foul language. Based on this, I would suggest that it is more likely that the audio-visual promo would be rated a 12 for it's content, but not purposefully before and children's shows or films as although it would be age appropriate for them, I do not think that it would be morally appropriate for the audio-visual promo to be shown to people who would be unable to watch it. Therefore, I think that the target audience for the audio-visual promo should be 14+. Although it does not seam obvious at first glance, all audio-visual promos have a narrative and tell a story. The narrative for 'The Boggart' trailer is all about enigma codes, creating questions in the audience as a way developing meaning. The narrative of 'The Boggart' trailer is about "three students who risk their lives to find the Boggart". The narrative builds suspense through the cliffhanger ending, and it also creates enigmas about what is happening through questions like "what is a boggart?" and "why are the three teenager so desperate to find this mythical creature?". Narrative is created through the theory of Roland Barthes, that meaning is created through questions that the audience are forced to ask themselves as a result of consuming that media product.

Storyboard:

P3- Produce pre-prodution materials

Gantt Chart:

Call Sheet:

 Risk Assessment:

Location Recce:

Actor Permission Forms:

M2- Discuss the issues and risks involved producing the planned promo

When creating an audio-visual promo, it is important to think about the legal, ethical and moral considerations of the audio-visual promo. Firstly, copyright is very important for two reasons; one being that you don't illegally use someone else's work, and another being that you want to make sure that the work that you are creating is not to be used illegally by other people. Copyright laws are particularly thought about during the sound editing as it is common for the music to be outsourced elsewhere. The outsourced music must be either copyright free, or have the permission of the artist. In either instance, it is important that the artist is credited for the use of their music.

It is also important when planning an audio-visual promo, that the actors all give their permission to be in the audio-visual promo. This is to ensure that there are no legal issues and that the actor is willing to be in the audio-visual promo, this is to cover the production company as well as to protect the actor. There are two types of forms for this; one for under 16s, where a parent or guardian signs for the actor, and one for over 16s, where the actor can sign for themselves.

Another important thing to think about is the age rating and who is to regulate the audio-visual promo. I would say that the audio-visual promo would be regulated by both the British Board of Film Classification (BBFC) and the Advertising Standards Authority (ASA) as the audio-visual promo is both an advert for a film (a trailer) and, in a way, a short film in its own right. The role of these regulatory bodies is to protect the audience from any unsavoury content. Particularly vulnerable audiences such as children. If the audio-visual promo was deemed unsuitable for a certain group of people, eg: children, then it would affect the distribution and scheduling of the product. For example, the distribution would be affected in cinemas, as the audio-visual promo could only be shown in screenings for films of compatible ratings. An example of how the scheduling would be affected would be that audio-visual promos that are not suitable for children legally have to only be shown after a certain time of night. Ethically, it is important that the guidelines from the regulatory bodies are upheld so that it can be guaranteed that no potentially vulnerable audience member is harmed by consuming the product who shouldn't have been able to consume it. It is the producer's job to make sure that the audio-visual promo is being screened is a moral and ethical way. This could be through not showing the audio-visual promo on certain channels. It is also important that the rating of the product that the audio-visual product is advertising be taken into consideration when choosing where the audio-visual promo will be screened. It would be unethical to show the trailer for a 15 rated film on a children's channel; even if the audio-visual promo was age appropriate in the eyes of the regulatory body, the product that is being advertised would not be appropriate for these viewers and therefore it would be unethical for the audio-visual promo to be advertised to them.

It is the producer's job to survey these things and make sure that the audio-visual promo is screened in an ethical, moral and legal manner.