Task 2: Be able to generate ideas for an original audio-visual promo.

P2- Create concept documentation or designs.

Mood Board:

Mind Map:

Storyboard:

P3- Produce pre-prodution materials

Gantt Chart:

Call Sheet:

 Risk Assessment:

Location Recce:

Actor Permission Forms:

M2- Discuss the issues and risks involved producing the planned promo

When creating an audio-visual promo, it is important to think about the legal and ethical considerations of the audio-visual promo. Firstly, copyright is very important for two reasons; one being that you don't to illegally be using someone's work, and another being that you want to make sure that the work that you are creating is not to be used illegally by other people. Copyright laws are particularly thought about during the sound editing as it is common for the music to be outsourced elsewhere. The outsourced music must be either copyright free, or have the permission of the artist. In either instance, it is important that the artist is credited for the use of their music.

It is also important when planning an audio-visual promo, that the actors all give their permission to be in the audio-visual promo. This is to ensure that there are no legal issues and that the actor is willing to be in the audio-visual promo, this is to cover the production company as well as to protect the actor. There are two types of forms for this; one for under 16s, where a parent or guardian signs for the actor, and one for over 16s, where the actor can sign for themselves.

Another important thing to think about is the age rating and who is to regulate the audio-visual promo. I would say that the audio-visual promo would be regulated by both the British Board of Film Classification (BBFC) and the Advertising Standards Authority (ASA) as the audio-visual promo is both an advert for a film (a trailer) and, in a way, a short film in its own right. The role of these regulatory bodies is to protect the audience from any unsavoury content. Particularly vulnerable audiences such as children. If the audio-visual promo was deemed unsuitable for a certain group of people, eg: children, then it would affect the distribution and scheduling of the product. For example, the distribution would be affected in cinemas, as the audio-visual promo could only be shown in screenings for films of compatible ratings. An example of how the scheduling would be affected would be that audio-visual promos that are not suitable for children legally have to only be shown after a certain time of night.